Takarub TEL
About the Role
The Digital Marketing Executive oversees the online marketing strategy for the organization. He/ She will plan and execute digital (including email) marketing campaigns and design, as well as maintain and supply content for the organization’s website. In addition, he/ she will engage with the public through social media and ensure visitor flow to digital sites. The Digital Marketing Executive should also analyze and report on visitor data and devise new ways to market products. He/ She will frequently work for organizations with an online presence such as retailers and publishers..
Responsibilities:
Responsibilities:
Typically, a digital marketing executive will:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website
- Write and optimize content for the website and social networking accounts such as Facebook and Instagram.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website including meta titles and meta description.
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Assist in customer acquisition costs, estimating conversion rates and setting up the pricing strategy with the Accounting team and Project Manager.
Key Skills:
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
- Video editing skills:Website and social media content will not just be text but frequently visual as well
- Web development skills:As a Digital Marketing Executive, you are not a software developer but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization (SEO) in relation to Google Display & Google Analytics and advanced Word and PowerPoint skills
- Project management skills:You also need to be good at handling time-sensitive projects and working to deadlines
Requirements:
- An undergraduate degree in marketing (or a professional marketing qualification)
- Minimum experience of three years in digital communications and marketing.
- Experience or a qualification in graphic design can be helpful.
- Knowledge in the Iraqi market using popular keywords for SEO and SEM rankings is preferable.